Dear Reader, It’s 2019 and chances are if you’re a business owner, franchisor or franchisee—or you’re just generally trying to make a dime—you’re trying to figure out how to get your slice of the “millennial pie.” We have good news and bad news: You’re not alone and there’s good reason. As of 2018, millennials have the most spending power of any generation. And this buying power isn’t going away any time soon: According to a recent study, millennials will make up 75% of the workforce by 2025. Read on →

You have it all worked out! You have your business, you have your social media platforms, you have your content strategy— what else could you need? You’re all set up for success! Right? Yet, nothing. Nada. You aren’t seeing much social media engagement from your audience. No response. Where are all the retweets, likes and shares? Does no one see the content you are putting out there? If you’re feeling like this, trust us—you are not alone! Read on →

Chances are that you have made the statement, We want to hear from you! to your customers. But have you ever thought about what a difference it could make to collect customer feedback via social media? Our team at Social Joey is here to help you make sure your company’s social media strategy includes obtaining customer feedback to ensure you are always in the know about what your target audience thinks about your product and/or brand as a whole. Read on →

Hey there, 2019! There is nothing like a fresh start to a new year. People are focused on renewal everywhere you look—diets, exercise, clothes, etc. But what’s ahead for your business or franchise in 2019? Our team at Social Joey wants to go along for the ride, and we’re sharing some secrets about how to start filling your company’s social media calendar for the new year. Let’s dive right in! Read on →

Whether you’re just starting your own small business or you’ve been running a franchise for a while, it’s important to think about how you see your business growing in the new year. One key thing to factor in? Your social media presence. Our team at Social Joey doesn’t want your business getting lost in the mix when it comes to social media, which is why we are sharing some ways your business can engage its audience and make its presence known in the new year! Read on →

The holiday season is here in full force, which can make the days at work seem long and make motivation disappear. You know what you need to keep your oomph going through the end of the year? Look ahead and plot out your goals and objectives for next year! That’s why our Social Joey team has put together a list of social media marketing resolutions for your business—so you can start planning ahead for all the potential growth 2019 will bring. Read on →

Still don’t have a blog for your business? What are you waiting for?! Did you know that 81% of online consumers trust information and advice from blogs? That’s why regularly blogging is an important part of marketing for any business, especially when it comes to growth and sales. Why Have a Blog for Your Business? First things first, why do you need a blog? In today’s society, everyone is online. Read on →

People are consuming more media online than ever before, and it’s increasingly important to stay on top of emerging digital marketing trends. Marketing has changed more in the last two years than it has in decades—which means it’s vital for businesses to stay relevant in order to successfully reach their audiences and experience growth. Where do people spend a majority of their time these days? In front of screens! Whether we like the trend or not, it’s important to spend your money and advertise where your consumer base is. Read on →

Facebook marketing can be a powerful advertising tool for your business, especially if you’ve developed a detailed strategy. But diving headfirst into the Facebook advertising realm can feel overwhelming at first—because there are about a thousand different ways to build and target ads. Facebook ads are a great thing to invest in for your business. In fact, the average American Facebook user spends about 41 minutes per day using the app. Read on →

Whoever said honesty is the best policy was definitely on to something, especially when it comes to branding and customer service. Authenticity with your customers is highly valued in social media marketing—and can keep your relationships positive. Customers are bombarded with brands, services and products every single day across social media channels. With fake advertising, false news and companies taking advantage of their consumers and covering up mishaps—it’s no wonder some social media users have trust issues. Read on →