Fall brings cooler temperatures, sweaters, apples, falling leaves…and pumpkin spice! PSLs are a ubiquitous part of fall these days, and they start popping up earlier each year, it seems. Whether you enjoy this seasonal beverage or not, you’ve likely seen it everywhere. It’s marketed on TV and in magazines, and it’s also probably found in a hand or two on your Instagram feed. So, we have a question for you: Have you ever thought about what pumpkin spice can teach you about marketing? Read on →

Earlier this year, we focused one of our blogs on election season and what it can do to the Facebook ad market. But it’s such a big deal that we’re circling back with more information! 2020 hasn’t been normal in any sense of the word. For ad purposes, it’s about to get even more chaotic as election season merges with holiday campaigns. What can your business or franchise do to prepare? Read on →

If you’ve read some of our blogs and other content, you probably know that each audience you’re trying to reach requires a unique approach. We’ve talked a little before about how to get your message across to Gen Z and millennials, specifically. But what about parents? Regardless of which generation you’re trying to reach, the odds are good that parents are part of your audience. There are 83.48 million families in the United States, with an average of three people in each household. Read on →

Show of hands, folks…who’s had enough of 2020? If you’re like us, you can’t think of another year that’s simultaneously been both the slowest and the fastest year on record. We will most certainly be glad to see it go! So, our Social Joey team has made the executive decision: We’re saying goodbye to 2020 and leaping ahead to 2021. Or at least we’ve started to plan for a fresh, new year. Read on →

Raise your hand if you’ve laughed at a meme on social media today. 🙋🏼‍♀️ Odds are, your answer is yes. And if you haven’t looked and laughed at one today, you probably did in the last few days. Memes have been around for a while, but there is no doubt that they are capturing our attention more these days—and giving us some much-needed laughs. Is it possible to capture that energy for your marketing efforts? Read on →

School districts across the country will be headed “back to school” in the next few weeks. In comparison with past years, what that looks like for students, parents and teachers will be very different. If we’ve learned anything this year, it’s that pivoting is sometimes necessary to continue on a successful path. That’s true whether we’re talking about our personal lives, parenting or the work we do. And that’s definitely true of this year’s back-to-school season! Read on →

How’s it going? As more and more businesses across the country reopen and we start to carve out a new normal, how are things going for your business? Let’s face it: COVID-19 has caused—and will continue to cause—us to pivot and change course more often than we’d like to think about. That applies to everything from our physical stores to our marketing! If you’re taking a thoughtful look at your marketing efforts these days, you aren’t alone. Read on →

The first six months of 2020 have been interesting, to say the least. We’ve seen unprecedented change and upheaval due to the COVID-19 pandemic and its effects on the economy, and now we’re beginning to navigate a new normal. Part of that new normal is a positive for social media marketing—people are spending more time on social media, so potentially more time engaging with your content and your brand. Read on →

There’s no doubt that we’re in a different place and situation than we were just a couple months ago. Our last two blogs honed in on that fact—there are lessons to be learned from COVID-19 and now’s the time to reconsider your strategy moving forward. Whether you’ve taken the time to sit down and revisit your marketing strategy for the rest of 2020 yet or not, we have some additional guidance and tips for you! Read on →

We haven’t cleared the hurdles of COVID-19 quite yet, but we’re beginning to see the light at the end of the tunnel, so to speak. Businesses and franchises across the country are beginning to reopen, and we’re all working from a new playbook. In our most recent blog, we talked about some lessons we’ve learned during the COVID-19 pandemic. But for many of us, the challenge now is determining how to put those lessons into action as we begin business again. Read on →