Here at Social Joey, our employees love good music. It is rare to walk through our office and not see people with earbuds in jamming out to Ed Sheeran or Taylor Swift, and when it comes to music and marketing, there are more similarities than you might see at first glance. Good music contains many different chords, voices and instruments, but, somehow, they all come together and create a perfect harmony. Read on →

To say “We’ve all been there” is to state one of the most obvious facts of being a human in the 21st Century: When it comes to being a consumer, you may have never used the phrase “Let me speak to your manager,” but we’ve all certainly complained about a product or a service at some point in our lives. If you’re a business owner, you know all too well that handling those complaints properly can provide your business some of the most honest and constructive feedback. Read on →

In 1999, the first iBook was released. The nostalgia of the brightly colored clam-shaped computer brings us back to the days of listening to music on Napster, John Elway winning the Super Bowl MVP and the phrase “social media” meant absolutely nothing-what’s a MySpace? Being online was the latest and greatest thing. We can still hear the sound of AOL dial-up followed by the excitement of hearing, “You’ve got mail.” Imagine if you heard that today after every email you received! Read on →

If you live anywhere in southeast Tennessee, or follow college football, you know we are in full #Grumor season in Knoxville as another coaching search is underway at The University of Tennessee. This long shot hope for Vol fans dates all the way back to 2012 when rumors first began that somehow Jon Gruden would be the next head coach at The University. These rumors have made a furious comeback over the last few weeks and found their peak on the 18th of November with a large multi-chain restaurant having to issue a national apology for some employees saying they had pictures of Gruden and Knoxville’s beloved Peyton Manning eating in a private room at the restaurant. Read on →

The team at Social Joey couldn’t agree more with Tony Robbins: “Setting goals is the first step to turning the invisible into the visible.” No one ever made a living by hoping for success and not having a measurable plan of attack to see it become a reality. However, many business owners view their social media efforts this way: throw something at the wall and pray it sticks. Our team of content and ad strategists has a clear vision in mind for every client in order to squeeze the most success from each campaign and we begin with the same structure each time. Read on →

It’s already a small world, but with the continued growth of social media, it’s getting smaller and smaller. It turns out that the old theory that there are six degrees of separation between people is not as true as we once understood it: Facebook recently found that everyone is no more than 3.5 degrees separated. For businesses, this couldn’t be better news. The average consumer touches their phone an average of 2,617 times and spend over 2.5 hours looking at it EVERY DAY. Read on →

One of the most discussed topics at nearly every marketing or franchise conference revolves around how to measure the ROI of social media. While companies have been using social media for some time, it seems that they are just now getting to the point of trying to find tangible ways to be able to measure their results. As a company who focuses solely on social media marketing, ROI has been at the center of our focus, so we want to shed a little light on some of the things we look at on social to measure the value that companies are receiving. Read on →

Chances are; you’ve seen an ad or two on your Facebook timeline. You are scrolling through, looking at your friends posts when suddenly there’s a post from a restaurant, clothing store or local business whose page you don’t remember liking. If the post says, “Sponsored” in the top left corner, you’ve just been served a Facebook ad! Advertising on Facebook is a great way for businesses to connect with people who are likely to be interested in their product or service. Read on →

This may be one of the most important blogs you read this year. I know what you are thinking, but it’s true. With all the changes happening in the Facebook ecosystem in September, Open Graph Protocol (OGP) needs to be installed on your website before the end of the year. While OGP has been around for a few years, it’s not something that has been installed on every website. Even websites that are built in 2017 aren’t guaranteed to use OGP. Read on →

According to a recent study, more than half of US small-business owners anticipate increasing their social media budgets in 2017. But why? The Social Joey team gives you eight reasons why you should consider hiring a social media agency for your social media efforts. 8. Managing your social media accounts takes a lot more time than you think. The one thing as a business owner that you are sure to have an abundance of is time… just kidding. Read on →