According to a recent study, one in five Americans use social media websites as a source of healthcare information. While most C-level execs are aware that their industries should be focused on lead generation via social media, within the healthcare industry, social media plays a much larger role in getting in front of the right people. For nearly 40% of recent hospital or urgent-care center patients, social media was a key determining factor in their choice of facility, and more than half of 25- to 35-year-olds reported that they were influenced by it. Read on →

Have you heard of influencer marketing? While it’s a fairly new addition to the world of digital marketing, it’s quickly become one of the fastest-growing sectors. And with 94% of marketers reporting positive results from it, it’s easy to see why people are curious! So what is influencer marketing? Basically, it’s when a brand partners with someone (an “influencer”) who has a strong, engaged social media following. They pay the influencer in exchange for their posting of promoted content and product advertisements on their own social media channels, in order to gain exposure to that influencer’s sect of followers. Read on →

There’s no doubt that social media is a powerful platform. It’s changed much more than just how we connect with friends; it’s also altered how we connect with colleagues, brands, and strangers all over the world. In fact, even the most personal details of a person’s life have been influenced by social media. The ability to define your relationship was one of Facebook’s first features and changed the way friends display the more intimate details of their lives. Read on →

The days are getting longer, the weather is heating up, and the last post on your company’s Facebook page was to wish everyone a Happy New Year…sound familiar? Having a regular and consistent social strategy can often fall by the wayside, but it’s something that’s extremely important for all businesses. If this is a scenario that’s all-too-relatable, look no further than today’s guide on how to revamp your social strategy just in time for summer fun! Read on →

Since the dawn of Google, the question of marketers has been “How do I get my site on the first page of search results?” Now that SEO and site rankings have become one of the most important factors in attracting new business, the question has evolved to become “How do I get my site on the first page of search results and be seen by qualified leads?” At Social Joey, we know that hyperlocal matters. Read on →

So you’re ready to jazz up your social strategy—that’s great! While fun marketing strategies were once relegated to lighter industries, the rise of social networking allows any business to exercise their wit and wisdom. Thanks to the vast field of media sharing, the sky’s the limit on crafting a humorous marketing strategy that will turn your followers from fans to customers. At Social Joey, we love having fun as much as we love social media marketing. Read on →

The saying goes, “with great power comes great responsibility.” While we agree, we also think that with the great power of social media comes great opportunity for interactive marketing, allowing brands to engage their customers in new and exciting ways. We love seeing the fresh ideas companies come up with to connect with consumers, and the options really are limitless for where they can take campaigns. For us, we’re always excited about increasing engagement amongst an existing fanbase and drawing in new customers—which is why we love interactive social media tools like polls and contests. Read on →

Dear Valued Partners - Recently, Facebook announced some changes to its algorithm that will have an impact on news feeds, mostly related to brand pages and their ability to reach fans. We would like to take a moment to share with you what this announcement implies, what effects we are seeing, and ultimately what it means for your business. In short, Mark Zuckerberg shared a post on January 11th that addressed some issues that have arisen with how people are interacting on Facebook. Read on →

If you’re anything like us, the weekend plans you’re most excited about involve your couch and your TV. Whether you’re on team Netflix, Hulu, or Prime (or all three! we don’t judge), binge-watching has become a routine part of how we unwind. While you and your couch cushions are bonding, your company’s social strategy is probably the farthest thing from your mind. However, your favorite series can be the perfect source of guidance when curating a strategy that gets your brand the engagement it needs. Read on →

“Content is king,” “content rules the world,” “99 problems but content ain’t one” (…okay, maybe no one but us says that last one). Regardless of what phrase you use, content marketing has flipped the script on everything we’ve known about consumer engagement. Connecting with potential customers used to be limited to what happened in your storefront; now, consumers have probably read dozens of reviews and brushed up on your Twitter page before they even know what your brand sells. Read on →