The first six months of 2020 have been interesting, to say the least. We’ve seen unprecedented change and upheaval due to the COVID-19 pandemic and its effects on the economy, and now we’re beginning to navigate a new normal. Part of that new normal is a positive for social media marketing—people are spending more time on social media, so potentially more time engaging with your content and your brand. Read on →

There’s no doubt that we’re in a different place and situation than we were just a couple months ago. Our last two blogs honed in on that fact—there are lessons to be learned from COVID-19 and now’s the time to reconsider your strategy moving forward. Whether you’ve taken the time to sit down and revisit your marketing strategy for the rest of 2020 yet or not, we have some additional guidance and tips for you! Read on →

We haven’t cleared the hurdles of COVID-19 quite yet, but we’re beginning to see the light at the end of the tunnel, so to speak. Businesses and franchises across the country are beginning to reopen, and we’re all working from a new playbook. In our most recent blog, we talked about some lessons we’ve learned during the COVID-19 pandemic. But for many of us, the challenge now is determining how to put those lessons into action as we begin business again. Read on →

In the days and weeks to come, businesses and franchises across the country will be returning to work and getting back to “normal.” But is returning to normal really realistic—or desired? The reality is that we will emerge from the COVID-19 pandemic and stay-at-home orders with a new normal. What we knew and the environment we operated in before may not be the best way to operate moving forward. Read on →

This saying has never been more true—“laughter is the best medicine.” And let’s face it, we could all use more laughter nowadays with everything going on in the world. Fortunately, your brand has the opportunity to be a positive force in the world today, bringing laughter, joy and fun to your target audience through your social media marketing efforts. What better time than now to use “the force” in order to breathe some life into your brand? Read on →

“The strength of a family, like the strength of an army, is in its loyalty to each other.”—Mario Puzo This quote can also ring especially true when it comes to your company and your customers. When you are first growing your brand, you are thinking about how you can reach as many people as possible and build a following and customer base. As your business grows and the months and years go by, you begin to realize even more how important your regular customers are—and then your focus might become not just reaching a certain target audience but also growing your loyalty base. Read on →

We know—what we’re facing right now as a country, as individuals and as businesses can leave us feeling unsteady and uncertain. For businesses and franchises alike, it may mean a disruption to your normal operations and a retooling of your strategies. But we encourage you to stay the course! We will come out on the other side—and your business will thank you for the efforts you put in now. Read on →

You just sat down to create a set of social media posts for your franchise. Now you’re just looking at your computer screen and have no idea what to say. We have all been there! But as a franchise owner, you are more than aware that time is money. You need to be able to quickly and easily create engaging social media content that captivates your audience of potential franchisees and keeps your brand top of mind. Read on →

It seems logical—when you’re posting on social media for your business, you want to post about your business. But in reality, that approach may be costing you when it comes to engagement! There are many reasons for that, but the biggest is that Facebook has overhauled the way that it handles business posting in the last few years. They’ve changed their approach to content overall and what we see on our newsfeeds, and as a result, what they want from businesses has also changed. Read on →

By now you probably know that digital marketing is an essential in today’s world. We can now instantaneously access information about anything and everything online—and for many of us, if we can’t get information about a business online, we’re less likely to purchase from them. But let’s dig a little deeper…straight to the heart of digital marketing—social media marketing. That’s right, your customers are on social media, so if you aren’t, you’re missing a valuable advertising and marketing space. Read on →