Halloween is right around the corner, and there is so much to love about this unique holiday! Whether you are #TeamCandyCorn (which we are proud members of) or celebrate by watching the scariest movies around, there is so much fun to be had while you get in the Halloween spirit—and this year especially, all signs point to people getting into the spirit big time. In 2021, consumers’ Halloween spending is projected to hit an all-time high of $10. Read on →

Crafting a marketing strategy can be challenging. It requires a good bit of research, both into general trends in marketing and into your specific audience. So it only makes sense that you’d want to “set it and forget it,” right? Wrong! Your marketing strategy should be living and breathing—it needs to evolve regularly if it’s going to drive customers to your business or franchise. In fact, it’s a good idea to regularly review your strategy, ensuring it’s keeping up with the times and meets your current needs. Read on →

Dr. Seuss had it right—“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Here at Social Joey, no matter what role we’re in, we’re all creatives. Our creativity may be in the realm of words, images or marketing, but the bottom line is: Creativity is at the heart of everything we do. How do we stay on our A-game? Read on →

We’re not quite sure how it happened, but September has arrived. If you’re like us, it feels like the year started a few days ago—or at least as if summer did! While we haven’t reached the official end of summer, which comes later this month, the summer “break” has come to an end. Schools in many parts of the country, including where we’re headquartered in Tennessee, have been back in session for nearly a month now. Read on →

The saying is that the only thing constant is change. In the world of marketing, that’s definitely true. Marketers are constantly needing to evolve and make adjustments to stay in front of their customers and potential customers. That’s why you can usually type in “trends in marketing” on Google and come up with a bazillion hits. It’s all well and good to read about current trends. How are you supposed to know whether a trend is worth spending time on or whether you should stick to tried-and-true methods? Read on →

Whether you consider yourself a creative person or simply need to create content every now and again, we all have days where finding our creative mojo is like pulling teeth! If you’re only an occasional content creator, find solace in the fact that this phenomenon happens even to those of us who spend most days elbow-deep in this work. It’s like an advanced form of writer’s block. But even when you simply aren’t feeling it, the work still has to be done. Read on →

Christmas in July. Yep, we said Christmas! When it’s blazing hot outside you are unlikely to be thinking of hot chocolate and warm blankets. Believe it or not, though, planning and preparing now will be the key to your Q4 success this year. So, what can you do now to get ready? There are a lot of steps you can take mid-year to set your business up for success at the end of the year. Read on →

A few weeks ago, we took a deep dive into the state of franchise marketing. But what about marketing more generally? Where do things stand there? Each day at Social Joey, we talk with dozens of clients about their work—and how to best market their services and products. That means we keep a pretty constant eye on how things are going. There’s great news on that front! While there’s truly no such thing as “normal,” increased vaccinations and decreased cases of COVID-19 mean we’re returning to a level of equilibrium. Read on →

When we wrote up a blog a few weeks back about words we wanted to retire, we had no idea how much of a hit it would be! We only knew that there were a few words, both pandemic-related and not, that we wanted to kiss goodbye. But we quickly learned that so many of you have…let’s just say… opinions on this topic! Jack Monson, our Chief Revenue Officer, shared the “Words We’d Like to Banish” blog on his LinkedIn page—and y’all took it from there. Read on →

If you’re marketing for a franchise, whether at the corporate level or at an individual location, you’ve probably seen your fair share of challenges in the last year. To say the least, right? But if you’re like most people, you probably wonder whether others are facing similar problems—and whether they have any tips or tricks to making it through. That’s why we’re taking a few minutes to talk with Jack Monson, Chief Revenue Officer for Social Joey and host of Social Geek Radio. Read on →