The team at Social Joey couldn’t agree more with Tony Robbins: “Setting goals is the first step to turning the invisible into the visible.” No one ever made a living by hoping for success and not having a measurable plan of attack to see it become a reality. However, many business owners view their social media efforts this way: throw something at the wall and pray it sticks. Our team of content and ad strategists has a clear vision in mind for every client in order to squeeze the most success from each campaign and we begin with the same structure each time. Read on →

It’s already a small world, but with the continued growth of social media, it’s getting smaller and smaller. It turns out that the old theory that there are six degrees of separation between people is not as true as we once understood it: Facebook recently found that everyone is no more than 3.5 degrees separated. For businesses, this couldn’t be better news. The average consumer touches their phone an average of 2,617 times and spend over 2.5 hours looking at it EVERY DAY. Read on →

One of the most discussed topics at nearly every marketing or franchise conference revolves around how to measure the ROI of social media. While companies have been using social media for some time, it seems that they are just now getting to the point of trying to find tangible ways to be able to measure their results. As a company who focuses solely on social media marketing, ROI has been at the center of our focus, so we want to shed a little light on some of the things we look at on social to measure the value that companies are receiving. Read on →

Chances are; you’ve seen an ad or two on your Facebook timeline. You are scrolling through, looking at your friends posts when suddenly there’s a post from a restaurant, clothing store or local business whose page you don’t remember liking. If the post says, “Sponsored” in the top left corner, you’ve just been served a Facebook ad! Advertising on Facebook is a great way for businesses to connect with people who are likely to be interested in their product or service. Read on →

This may be one of the most important blogs you read this year. I know what you are thinking, but it’s true. With all the changes happening in the Facebook ecosystem in September, Open Graph Protocol (OGP) needs to be installed on your website before the end of the year. While OGP has been around for a few years, it’s not something that has been installed on every website. Even websites that are built in 2017 aren’t guaranteed to use OGP. Read on →

According to a recent study, more than half of US small-business owners anticipate increasing their social media budgets in 2017. But why? The Social Joey team gives you eight reasons why you should consider hiring a social media agency for your social media efforts. 8. Managing your social media accounts takes a lot more time than you think. The one thing as a business owner that you are sure to have an abundance of is time… just kidding. Read on →

Don’t Forget to Grab a Sunday Paper For the last several years the marketing community has had a front row seat to the decline of print media. While no one would say print is completely dead, the reality is the industry has taken a major blow due to the increasing popularity of digital marketing. Just last week, News Corp, which owns the Wall Street Journal, New York Post, and other newspapers in England and Australia, posted its Q4 financials with a revenue decline of 7% year-over-year. Read on →

Finding and hiring a social media agency to represent your brand can be a huge time saver for you as the business or franchise owner. While it does allow you to focus your efforts to other areas of your business, it doesn’t completely remove you from the equation. The best way to ensure you are happy with the service your social media agency provides to you is to stay involved. You don’t have to worry about finding the perfect content and posting it each day on each social network, but you are an integral part of your social media. Read on →

With over 60 million active small business Facebook pages, gaining traction and visibility within the social realm is more important now than ever. But trying to rule the world, or at least your corner of it, without a strong and efficient content strategy is nearly impossible. Here are four tips we use to build a social media content strategy for our clients. We hope this will help your business succeed in an increasingly crowded social arena: Be relevant. Read on →

Facebook Locations Over the last few years, Facebook has been rolling out several tools to help multi-location and franchise brands use their network more effectively. Facebook Locations (formerly known as Parent-Child Pages) was one of these tools that brought a lot of great features to these larger brands. If you are not familiar with Locations, it essentially allows brands to gain access to or create Facebook pages for every business location. Read on →