3 Social Media Engagement Best-Practices Your Business or Franchise Needs to Embrace

Effective social media marketing requires more than just posting online and hoping for positive results. Without true engagement, your brand can’t build the audience relationships that make social media so effective.

Is your business or franchise fully engaging with current– and potential!– customers on social media? Here’s how to make sure you’re getting the most out of your online relationship with clients:

1. Post daily. Being a regular part of your audience’s newsfeed will build feelings of familiarity and trust. (But don’t overdo it! Remember, as in any relationship, “smothering” is never well received.)

2. Pay attention to likes and comments on your posts. This is your customers’ way of accepting your invitation to chat (which is one purpose of each post you make). Make sure to reply, and keep the conversation going!

3. Be real! No one wants to read lingo driven “corporate-speak.” Make sure the language and tone of your posts and comments are professional but authentic.

For more information on how to empower your social media with effective engagement, contact the social media experts at Social Joey today!