4 Resolutions to Help You Improve Your Presence on Social Media | Social Joey
Now that another holiday season has come to an end, it is time to look at the future of your company and how it plans to grow its presence on social media. Since you’re already creating a list of resolutions, why not add some business resolutions to the list?!
Whether you are looking to improve your company’s current social media presence or you are just starting your small business, our team at Social Joey is here to offer you social media marketing tips on how to embrace the journey that is social media and make the most of each social media platform at your disposal.
Let’s take a look at some resolutions you can make to improve your presence on social media in 2020:
Resolution 1: Know Your Competition
There can be a benefit to some competition, as it pushes you to be better than you are, and it forces you to always learn and strive to find the next big thing.
So, it’s important to periodically take a look at what your competitors are doing on social media and in marketing in general. What do you like from what they’re doing—and what can you do better?
You don’t want to copy what your competitors are doing, obviously, since you want to set your business apart. But you can learn from what they’re posting and how they’re marketing to their audience, which is likely the same as yours.
Resolution 2: Choose Your Platforms Carefully
To be successful on social media as a business, you do not need to—and should not—try to maintain an active presence on every new and upcoming platform.
While you might think being on all of them is the best idea, it is actually the worst, as your company’s target audience isn’t necessarily on each social media platform out there—or at least not frequently. You need to go where your audience is online.
Plus, if you are on every single social media platform available, then you are not able to give the time needed to be successful. It is better to choose a few social media platforms that you can really dive into and give 100% than use all social media platforms and just throw things out there because you don’t have time to do much research and planning.
So, which social media platforms should you choose? You need to find out where your target audience is hanging out online. Therefore, start by asking your customers questions about what social media platforms they utilize on a daily basis.
If you are currently on certain social media platforms, check their efficiency to make sure you are still where you need to be to stay in front of your target audience.
- How big is your audience on that social media platform?
- What type of engagement are you seeing?
- What are the specific engagement metrics?
These are important questions to ask when you are trying to utilize social media to the best of your ability for your company.
Resolution 3: Find Your Brand’s Purpose on Social
You don’t want to just keep throwing information out there and it not have a true purpose. Instead, you want to take the time to get a content strategy in place for each social media platform.
Obviously, this will include a strategy for the types of posts you’re publishing, which should include a good blend of curated content, local news and events, and promotional materials.
But you’ll also want to make sure that you’re creating a strategy for consistency.
It is not going to do your business any good—no matter what platform you choose—to only post here and there. It makes you unreliable to your audience, and you want your target audience to trust your company. That is how you build relationships and establish long-term customers who will turn into your biggest form of advertising—word-of-mouth.
Consistent posting helps your audience determine that they can rely on you for expertise and to fill their need for services or products when they’re needed.
Resolution 4: Make Your Social Media Presence Interactive
It is not enough that you just post for your business on social media. You also want your target audience to know that you see them and you are listening!
This is another way you foster customer relationships and continue to build a deeper trust among your target audience.
There are a number of ways you can improve your company’s engagement with your target audience. For example, you can be a storyteller and ensure you are posting facts about the services and products your company offers throughout the month.
You also want to utilize polls and surveys to see what your customers are interested in most when it comes to your business. Do they want to see more of a certain product? Are they enjoying videos more than other post types? You want to really listen to your target audience online so that you can be sure you are giving them exactly what they need to stick around.
And finally, let’s not ignore the elephant in the room—part of being interactive and truly engaged on social media in 2020 is offering exceptional customer service through social media platforms. It’s just a reality in today’s world. People want a quick resolution to their question or problem…right where they are in their lives…which happens to be on social media.
So make certain that part of your “listening” involves truly hearing what your customers are saying—and responding quickly and appropriately as needed to handle any potential issues.
Resolving to improve your social media presence this year? Contact our team of social media gurus at Social Joey today to learn how we can get started on the right path!