Bounce & They're Out: How to Get Visitors to Stick With Your Website | Social Joey
Getting people to your website can sometime seem incredibly easy. However, the real obstacle can be getting them to stick around for a while!
We want to not only help you drive more traffic to your website, but also to turn those visitors into customers who stick around for the long haul.
Make sure you’re checking these items off your list in order to keep customers and potential customers from bouncing from your website without taking action:
How Fast Can You Go?
Social media posts and blogs can get people to your website. But once people are on your website, how efficiently it works will play a key part in whether they stay or bounce.
In today’s world, people are used to getting their information fast. Anything that’s not available at our fingertips and quickly is less likely to capture our attention and our business.
Therefore, you want to make sure your website has fast loading speeds on both regular screens and mobile devices in order to:
- Be considered user-friendly
- Improve customer experience
- Increase website views
- Boost conversion rates
But page speed isn’t just about being user-friendly, either. If your pages load slowly, particularly on a mobile device, you could be harming your SEO without even knowing it!
That’s because Google uses page speed as part of its algorithm for ranking content. Not sure how fast is fast enough for Google? They recommend that pages load in under two seconds. Yes, that’s right, two seconds.
As for Google, their own pages are intended to load in a half second!
To improve loading time on your website, look at factors like the size of your images. If they’re too large, they may be weighing your site down and slowing it down.
Are You Being Engaging Enough?
Now that you have your website running at top speed, you now want to make sure your content is optimized in a way that will keep visitors around for a while!
So, how do you get people to enjoy your content? You need to make sure you are creating content that is not only easy to read, but also informative and helpful. Incorporate a variety of types of content, including:
- Slide presentations
Beyond the type of content you’re providing, you also need to ensure that your website itself is mobile-friendly. This goes beyond page speed, though a quickly loading site is vitally important, as mentioned above.
Your website also needs to be mobile-optimized, meaning that the content on the site can be read and navigated easily regardless of the device a person is visiting from. You’ve probably experienced problems in this regard yourself—ever visited a website from your phone and couldn’t access the information you needed using your literal fingertips? That’s an unfriendly website!
When you’re making your website mobile-optimized, you’ll want to consider everything from the placement of CTA buttons to whether hyperlinks are large enough to be clicked with a fingertip. It truly makes a difference!
Does Your Landing Page (or Home Page) Work Effectively?
Whether you’re using a landing page or simply directing people to your home page, this page is essential to your marketing efforts. This is the page where most people land—so their perspective on this page is key to whether they stick or bounce.
For starters, does your main page have an action-oriented headline? Research has shown that this is one key space where you can quickly capture attention and draw your audience in. An engaging video or image is also important, and you want it viewable above the fold of the page. In other words, where someone begins to scroll down.
Finally, you need to make sure there are shareable social media buttons, as you want customers to be able to go back and forth between your website and social media platforms, as well as be able to share your pages with their family and friends at the click of a button!
Are Your CTAs Clear and Actionable?
You also want to make sure you are including a clear and easy call-to-action on each piece of content. Why? Because ultimately, you want your visitors to take an action. If you aren’t providing them with a clearly discernible way to do so, they’re less likely to do it.
You want to make sure every CTA you write is strong, so that you are better able to hook your customer and get them to take action.
You can create a strong CTA by making sure you use a strong command verb to start your CTA, such as “download” or “visit” to get their attention. You also want to make sure the CTA is clear and precise. A CTA is not meant to be its own blog. It should be short yet filled with excitement and enthusiasm.
Beyond creating the CTA wording, you’ll also want to consider the CTA button itself. On a website, this button needs to be easily identifiable and clickable. So do some research into which colors of your brand might be most effective in getting people to take action—and make your buttons align with that.
Are You Ready to Grow Your Business?
Now that you know how to keep website visitors from bouncing, are you ready to get more customers to your website? We are! Give us a call today to learn how we can get started in growing your company and its social media strategy to its fullest potential.
Contact our team of social media gurus at Social Joey today in order to let us go to work for you.