Does Unique Content *Really* Matter?
When it comes to organic Search Engine Optimization (SEO), many factors determine where a particular business ends up in search results. And while it would be nice to be able to master every facet that influences placement, the time required to do so may not be feasible for many small businesses and franchises.
However, there’s a low-cost, high-impact solution to enhance organic SEO that your business can begin using today. One of the key influencers on SEO is creating and sharing unique, valuable content.
But it’s vital not to simply copy content posted elsewhere. In fact, _the power of content is in its uniqueness. _
Isn’t duplicated content better than no content at all?
In a word: no. Duplicated content isn’t helpful. It isn’t even neutral. In fact, duplicated content actively hurts your organic search engine rankings. So make sure to never copy content–whether blog or social media post–you’ve found elsewhere. (Instead, if you really love a piece of content, consider linking to it.)
But duplicated content is ok for franchises, right?
Unfortunately not. While brand consistency is important, franchise blogs and social media posts should be customized for each unique location in order to maximize SEO.
What about Ad Words?
Google’s pay-per-click advertising option, Ad Words, can certainly help put your business in front of potential customers when they search online. However, it’s important to also utilize “organic” search optimization, or, search results that you don’t have to pay for. People recognize the difference between an sponsored and organic content when they are searching online. Both matter.
Have more questions about SEO and unique content? Contact the friendly experts at Social Joey today!