Is Social Media a Marketing 'Magic Wand'? Well... Yes and No | Social Joey
Social media content marketing is most effective when integrated into a highly-engaged marketing and advertising strategy.
Most businesses and franchises know the importance of social media; however, fewer truly understand exactly what this powerful tool does– and doesn’t– do.
Social Media Is Powerful…
Social media content marketing builds your business’s reputation and connects you with current and potential customers.
Targeted Content and Advertising
It allows you to deliver content your audience finds valuable, as well as promote products and services directly to a highly targeted audience.
It facilitates customer service and allows your business to quickly and effectively respond to concerns, turning problems into solutions.
Yep, that’s a lot of bang for your buck!
…But Not All-Powerful
However, social media content marketing– like any tool– functions best as part of a larger toolkit, and requires your engagement to be fully effective.
Part of the Whole
To make the most of your social media presence, make sure it’s woven into a larger marketing strategy. Together, the sum of the whole becomes larger than the impact any one medium could have on its own.
The story of your brand and its products should resonate across all your advertising methods. A consistent message in print, video, web, and social marketing promotes maximum brand awareness and understanding.
Engagement is Key
Social media also isn’t a “set it and forget it” communications tool. By its very nature, it requires social engagement. Make sure to share posts, respond to comments, and truly connect with your online audience.
Social media has been proven to be the most powerful and cost-effective marketing tool in the history of advertising. It’s ability to identify and reach a highly targeted audience with the right message at the right time is truly unmatched. With that said, to fully maximize the ROI of your business or franchises’ social media marketing efforts, it’s vital that you incorporate it into a larger, consistent campaign and remain highly engaged with your social followers.
For more details on how to successfully use social media content marketing, visit Social Joey today.