Say What? Customer Feedback Is Vital | Social Joey
Chances are that you have made the statement, We want to hear from you! to your customers. But have you ever thought about what a difference it could make to collect customer feedback via social media?
Our team at Social Joey is here to help you make sure your company’s social media strategy includes obtaining customer feedback to ensure you are always in the know about what your target audience thinks about your product and/or brand as a whole.
Channeling Your Customer Feedback Via Social Media
No matter what industry you are in customer feedback is vital to growing your business and staying ahead of the competition. The last thing you ever want to do is have your business moving forward like Sandra Bullock in “The Bird Box.”
You need to take the blindfold off and face what your customers have to say about your business—the good, the bad and the ugly! It’s the only way to ensure your company is meeting evolving client needs and consistently moving your brand forward.
Can You Handle the Truth?
Don’t let Jack Nicholson tell you that your company can’t handle the truth, because it can and it has to in order to succeed. If you don’t stay on top of what your customers are saying about your business, then they could be saying less-than-flattering things online to friends and family. And that’s less than ideal.
And let’s face it, news travels fast nowadays, especially when social media is involved. So when one person shares negative feedback with his or her network, a retweet or share can spread that news like wildfire.
Therefore, it’s important to regularly monitor social media and have a strategy in place for handling negative feedback online. Beyond that, be proactive! Ask for feedback so you can get in front of it.
Give Me All the Feedback
Let’s take a look at some ways you can obtain customer feedback via social media:
New Product Feedback
Not everyone is great with change, which is definitely us pointing out the obvious. Think about what happens anytime a social media platform does an update.
Do you automatically fall in love with it? Not necessarily, which is probably because issues are found after the rollout.
Apply this lesson to your company’s advantage by using social media to find the customers you know and trust to try your product first before fully taking it live. These “influencers” can put your product or service through normal use to determine if there are kinks.
In addition, because a social media audience typically contains a wide variety of personalities and learning styles, you are able to get a wide array of feedback on your company’s new product. As a result, you are able to get a good sample of whether your new offering works or doesn’t work—and possibly even feedback about what your company should develop next!
Cast Your Vote
It can sometimes seem like email surveys are so 2012. That’s why you want to make sure you are looking for new ways to obtain feedback from your customers. Surveys and polls on social media allow you to ask both heavy and lighter questions of your audience.
Using polls on an Instagram story, for example, can help your company receive customer feedback in an instant. Or you could poll your audience on Twitter by using a specific hashtag for your question. Don’t be afraid to go out of the box when trying to grab customer feedback, since this information is vital to knowing what your customers like and want to see in the future.
Reach Out to the Experts
Who is the best of the best? Because social media allows you to build a network that reaches a number of experts in your industry, you are able to not only gain feedback from customers but also from the best of the best!
As a result, when trying to grow your company, don’t be afraid to reach out through the network you built in social media to get helpful advice. They can share expert feedback about a current product your company is about to pitch or an idea you have for down the line.
Suffering From Content Block? No Problem!
Let’s face it. We all have those moments where we just don’t know what to say—or write! Well, ultimately, your goal is to create content that’s useful, helpful and relevant for your audience. So…why not ask them what they want to see?
When you’re struggling to come up with a topic for a post or a blog, reach out to your customers on social media for feedback on the content they would like to see from your company. And don’t worry about sugar-coating the questions when it comes to getting customer feedback on blogs or social media content.
Just be straight up and ask your customers what exactly they would like to see from your company. Is there a topic you haven’t addressed that they need answers on? By doing so, you will be able to receive plenty of topic ideas that you know will resonate with your audience—and, in turn, grow your business even more!
Are you ready to take your company’s blindfold off and hear what your customers have to really say about your business? Contact our team at Social Joey today so that we can help you obtain customer feedback via social media.