Spring-Cleaning for Social Media? Yes! | Social Joey
When it comes to social media, businesses have a powerful tool at their fingertips. However, social media cannot be something that’s just done on a whim!
While posts might seem to be written at random, there should be a strong social media strategy in place when it comes to what you place on your various social media platforms and when.
And that strategy isn’t something you set once and then never revisit, either. It’s living and breathing—and should evolve over time! That’s why our Social Joey team wants to share some tips on giving your strategy a good spring-cleaning.
A New Season for New Content Marketing Ideas
Now, just because we are telling you it is a good time to spring-clean your social media strategy, that doesn’t mean that you need to completely overhaul your entire social media strategy.
The idea behind spring-cleaning your strategy is to dust off the cobwebs (aka what isn’t working) and give everything else (aka what is working) a good clean shine! Here are your spring-cleaning essentials:
Evaluate Your Current Social Media Strategy
In order to know where you are going, you need to know where you are coming from, right? As a result, you need to give your existing social media strategy a good once-over before deleting items from the list.
But where do you start?
First, you want to make sure that you are creating milestones that are able to measure your success to ensure you are getting the best ROI when marketing on various social media platforms. Goal-wise, think SMART:
Second, you want to determine whether your existing content is really engaging your audience or not.
Ideally, you want to incorporate a variety of content types—regularly change things up when posting, dropping in items like polls, videos, webinars and other content you’ve created. You want to generate a response from your audience so that they become not only invested in your post but your brand as a whole!
Finally, don’t be afraid to go right to the source—your target audience. What makes them want to be social online? By conducting an audit of your customers, you can get a better sense of what works and what doesn’t when trying to generate reactions and—in the end—sales!
Time to Declutter
Marie Kondo has been everywhere lately, spreading the word about tossing out items that don’t bring joy. Well, you can take that same strategy and apply it to your company’s social media marketing efforts!
Are you wasting your time, energy and money on something that isn’t working? Stop the madness!
Instead, use this time to toss out what’s not working for your business. Put that energy into new ideas that could really hit the mark for your company’s content marketing strategy, such as:
- Incorporating fun holidays like “World Compliment Day” or “National Potato Chip Day”
- Giving shoutouts to people you follow and who follow you
- Posting inspiring quotes
- Posting video testimonials
- Hosting contests
- Naming customers and/or employees of the month
- Doing giveaways
The key is to take your social media strategy a step further than just a post. Remember, you are looking for engagement and interaction. So, consider look at what’s getting engagement and impressions—and do more of that!
Separate Out the Trends Worth Following
As you are probably well aware, social media trends are always changing. But how can you decide which are worth actually spending time on?
Well, step one is hiring a team like ours that stays ahead of the curve. We test-drive those trends and gauge what works, then put those trends into action for you!
One “trend” that’s actually a tried-and-true at this point—local content! This is an essential when it comes to engaging with your target audience.
Ultimately, your goal is to help guide your audience to make a purchasing decision that drives them to your business and your product or services. Investing yourself in the community and showing that you’re a part of the community are two keys to making that a reality.
So, incorporate local content into your posting strategy and other content marketing efforts—drop in posts that talk about upcoming events, new business openings and other positive news items about your community.
Drop in a Spritz of Customer Service
When you think of customer service, do you only think of in-person interactions? Well, think again! In today’s world, people want instant access to customer service at their fingertips.
That means offering exceptional customer service on social media platforms.
We live in an age where the need for instant gratification is high. When your customers reach out to you, especially through social media outlets, they are going to want a response fast! If not, they are going to get antsy and frustrated with each passing moment you don’t get back to them.
So do a deep-clean of your current customer service efforts. Are they user-friendly and effective? Or could they use a reboot?
Have you ever thought about using a live chat or chatbots in order to connect to your customers immediately upon a request?
You can even go as far as to embed a Facebook Messenger feature into a live chat on your website in order to boost your online presence even more! That’s an easy way to keep up with who you have and haven’t responded to so that you can be sure to reach everyone who has an inquiry about a product or service you are offering.
Let Us Help Spring You Forward
We’ve given you a lot to think about when it comes to spring-cleaning social media.
If you’re feeling overwhelmed or have hit a wall in figuring out ways to expand your online presence, please know that you don’t have to go at it alone. We are here to help you take your social media strategy to the next level!
Are you ready to Kon-Mari your social media strategy? Let our team of social media ninjas, content wizards and advertising gurus at Social Joey go to work for you!