The Do's and Don'ts of Social Media | Social Joey
Let’s face it. At this point, it isn’t about if your business uses a social media strategy—it’s about how your company executes a social media strategy.
However, with so many social media marketing ideas out there on the World Wide Web, how do you know what’s right for your business?
Our team of social media gurus wants to help you navigate social media so that you are hitting the mark. Read on as we offer some insight.
Learn From the Mistakes of Others
While there are some companies out there whose social media marketing strategies you want to imitate, there are many other businesses who aren’t worth emulating.
But they have some lessons to teach your business, too. You want to take a deep dive into what works and what doesn’t, so your business or franchise can steer clear of the mistakes on your path to success.
Let’s take a look at some Do’s and Don’ts when it comes to social media marketing:
DO Repurpose Content
Now, this is not to say you want to keep using the same content over and over and over again. That is definitely not going to work.
However, if you are thoughtful about the way you reuse content, such as by changing elements of your original post and updating it with unique information, then you are able to target a different aspect of your audience. Plus, this can help you to save time!
DO Interact With Your Target Audience
One of the hardest parts of social media for many companies is learning how to interact with target audiences. Fortunately, we have aced this subject, so you can let our knowledge work for your company.
The key is finding the perfect balance! Just like people on a personal level are trying to find a work/life balance, you are going to want to find a self-promotion/inspiring content balance when it comes to how you engage with your consumers.
Therefore, you want to make sure that your social media strategy doesn’t only include posting on various social media platforms, but that you are also taking the time to interact with your audience by commenting on their posts and asking questions that trigger a response.
You want your audience to feel valued, and showing your consumers that you are there and care about what they are saying can make them feel valued.
DO Present Content in Different Ways
Think about how you would be as a consumer when checking out various companies online. If you kept seeing a company’s social media platform that was the same generic type of post every time, you would get pretty bored, right? Right!
So, do what you’d want as a customer—switch things up to keep things fresh!
You want to consider using a variety of ways to present content, such as:
- Designed images
DON’T Ignore Your Audience
Do you like being ignored? No. No, you do not. Therefore, why do you think your target audience is going to want to be ignored?
In today’s world, customers expect customer service when they’re interacting with your business online and on social media. So your customer service efforts need to extend there.
If you see there are questions or concerns from consumers, you need to address them—promptly! Not doing so can quickly ruin a customer’s perception of your business and its services.
DON’T Be Impolite
There is no rule that says we all have to agree with one another. But there is a way to disagree while being respectful.
This is where when your mom taught you to fight fair comes into play. Everyone has a right to their opinion. And while you might have a different opinion than that of a consumer, it doesn’t mean that you have to lose them as a client.
Rather, it gives you the opportunity to open a dialogue and increase engagement with your target audience, which ultimately is a win for your business.
Remember the golden rule—do unto others as you would have them do unto you. Once you say things, especially on social media, you cannot take them back.
And the last thing you want to do is spend time on damage control, so just take the high road and be polite, even when you’re not in full agreement with part of your target audience.
DON’T Post the Same Way on All Social Media Platforms
If you were meant to use Facebook, LinkedIn, Twitter and Instagram the same, then you wouldn’t have different social media platforms to market your business. Therefore, another don’t is to treat all social media platforms as the same.
The audiences on each platform are unique—and they have different wants and needs. So you need to adjust your messaging accordingly.
Here are some general rules of thumb when it comes to marketing your business on the major social media platforms:
For Facebook, you want to focus on curated content and videos. Twitter should be utilized more for blog posts, GIFs and news.
LinkedIn is a wonderful platform for professional content and company news, particularly in B2B marketing, while Instagram is where you want to promote your high-resolution photos, leave inspiring quotes and share stories.
Of course, there are a lot more Do’s and Don’ts out there when marketing your business on social media, but these are just a few to go ahead and get you started when it comes to marketing your business in the right way.
Say “I Do” to working with our social media gurus at Social Joey to get the engagement and return on investment you need on social media! We are ready to get your business and brand noticed. Give us a call today!