What's Blogging Got to Do With It? | Social Joey
Still don’t have a blog for your business? What are you waiting for?!
Did you know that 81% of online consumers trust information and advice from blogs? That’s why regularly blogging is an important part of marketing for any business, especially when it comes to growth and sales.
Why Have a Blog for Your Business?
First things first, why do you need a blog?
In today’s society, everyone is online. Therefore, your company’s online presence needs to be as strong as possible in order to grab the attention of your target audience.
Blogging is just one way your business can stay ahead of the competition, while also establishing a consistent presence online. Blogging can also help your company establish trust with your customers, which is a huge component in growing your business and keeping customers around for the long haul. You want them to trust your team and value you as the “experts,” turning to you when they’re in need of your services or products.
Let’s take a look at some ways a blog can help you to grow your business now and in the future.
Blogging Puts You Front and Center
It doesn’t matter what industry your company is in—competition is everywhere. That’s why it’s important to find ways to stay ahead and remain front and center in the eyes of your audience.
Blogging can help you do just that. As we mentioned earlier, regularly blogging on topics that are useful and helpful to your audience can help establish you as the expert in your industry.
Through blogging, your business has the ability to not only show its personality, but it also has the chance to show how you are unique and offer something the competition does not.
Blogging Boosts Brand Awareness
Whether you’re just getting your business off the ground or you’ve been around a while, brand awareness is key. While signage and social media marketing might be your first thought in improving awareness of your company’s brand, don’t underestimate the power of blogging.
Research has found that when a company blogs, it not only helps to generate more leads for your business, but it can actually be just as effective as promoting your brand through an advertisement. In addition, a blog can help customers think of different ways to use your products by giving customers tips and tricks, as well as other ideas.
Blogging Builds Relationships
You’ve heard the phrase—“It’s important to find new customers, but it’s even more important to retain the ones you have.” It’s true. You don’t want to constantly have to be chasing new customers to replace existing ones; you want to be able to add to your customer base.
When you start a business, you don’t want a customer to be a one-time buyer. The goal is to make your customers frequent visitors to your company—to the point where your customers are more like family.
In order to build upon relationships with your customers, you need to gain their trust. By having a blog and giving your customers information that is helpful to them, you are telling your customers that your company is here to help them with their needs.
Blogging Boosts SEO
When it comes to increasing your company’s online presence, search engine optimization is vitally important. You want your business name and website to be what clients find when they search for keywords related to your industry.
By regularly publishing blogs that incorporate strategic keywords, you’ll boost your company’s SEO in the long run. Infuse your blogs with keywords related to your services, your product, and any terms that your customers might be searching for.
Need more evidence? Companies who have a blog have 97% more inbound links, which boosts your SEO.
Blogging Promotes Your Business
When you’re looking to make a purchase—particularly a big one—you want to know that the business you’re buying from provides reputable, high-quality work and/or products.
Your blog can be a showcase for what you have to offer your customers.
Do you have a new product you want to promote? What about an event you are hosting in a few weeks? When you’re blogging regularly, that gives you an easy platform to distribute information to your audience. Promote those blogs on social media and you’ll get them in front of more even more eyes, and that’s a win-win!
Let’s Get Started
Wanting to get started on a blog, but have no idea where to start? Our team of marketing and content experts at Social Joey is here to help.
When it comes to blogging, Social Joey’s team is able to promote your brand through unique topics each month, while also informing your audience about your business and the hot topics within your industry.
We also stay ahead of the latest trends and techniques related to search engine optimization and content marketing—and we’ll infuse your content with the relevant keywords to reach your audience.
Want to increase your sales? Contact the team at Social Joey today to get our team started blogging for your business!