A Website & Social Media: The Perfect Partnership | Social Joey

By now, you realize the importance of your company having an online presence. In today’s world, you cannot run a successful business without at least representing your business online.

But while you want to post on various social media platforms like Facebook, Twitter and LinkedIn, your website also plays a vitally important role in digital marketing and marketing in general today.

Let’s consider how you can make your social media and your website work together in perfect harmony in order to make your business stand out among the competition.

Why Is a Website So Important?

If you are on Facebook and Twitter, then your company should be good to go for marketing, right? Not exactly!

While you definitely need to implement social media into your marketing strategy for your business, a company website has a distinct and important role.

In order to reach your current audience—and outreach to new and growing audiences—you must have a website. This website is your entryway into the digital world, providing you with opportunities to appear in search rankings when people are looking for your service or product.

There are a number of advantages that a website offers, marketing-wise, including:

  • A website is cost-effective.
  • A website can reach a wider demographic.
  • A website makes your business appear more credible.
  • A website provides your audience with around-the-clock availability.
  • A website is convenient to the customer.
  • A website can help to increase overall sales of a product or service.

When it comes to using a website to your advantage, you first want to ensure it’s designed in a way that’s mobile-optimized and user-friendly. It should also be search engine-optimized, meaning it’s infused with keywords that your audience is searching for.

But beyond that, you want to make sure you are doing all you can to drive traffic to your website. Fortunately, one of the best ways that you can get your audience to your website is through social media!

Your website and social media efforts don’t have to work against one another. In fact, they are actually able to work in perfect harmony if handled correctly, which can result in a huge return on investment for your business.

Let’s take a look at some ways you can build upon your social media presence by integrating your company’s website into the mix:

Make Your Content Shareable

Chances are high that you probably remember the saying, sharing is caring, from when you were growing up. Well, when it comes to your business, this saying also holds true.

Utilize the share/follow buttons on your blog and other website content to bring more of an awareness to your content and improve customers’ experience by helping them to easily share your content with others.

When it is easy to share, your customers are more likely to do so. As a result, you want to make sure the share buttons on your website are distinct and in the perfect location to make it easier on the sharer. If you have the option, consider placing those buttons on the top or to the right of your content.

Doing so will make it easier for your audience to quickly share information about your business on their own social media pages.

Use Social Logins to Retain Customers and Keep Them Coming Back

When you are trying to gain information from your target audience online, in most cases you’re asking them to create an account. This often requires them to submit an email address and other information.

However, many customers do not like having to fill out a form or provide much—if any—personal information. In order to cut down on the time it takes for customers to create a profile on your website, you might want to consider giving your customers the option of logging in to your website through a social login, such as Google or Facebook. This can help to improve your customers’ experience, as well as help to retain them.

While social logins are certainly beneficial and time-efficient for customers, they are also a huge asset to your business. When a customer uses a social login, you are able to collect data, which can help you to make your marketing campaigns more personalized and effective.

The Proof Is in the (Social Media) Pudding

There are a lot of great aspects about social media. However, there are also some not-so-great features, such as anyone being able to just create a page. Therefore, you need to prove to your target audience that your business is legit!

Use social media in conjunction with your website to provide your audiences with relevant, engaging and useful content. This type of content helps promote your business as the go-to authority and expert on a given subject.

You want ultimately to create a sense of trust—and that trust will show up in social proof. What is that, you might wonder? Well, it’s the modern-day version of word of mouth!

You want your customers and potential customers to be spreading the word about your business. That may take the form of providing an online review, but it may also come in the form of a like or a share on a social media platform.

You can take advantage of social widgets to promote your company or franchise’s social media pages. This allows your audience to see and access your social media accounts, even if they were previously unaware of them.

From there, they can hit the like button, share your social media content or leave a review—all of which promote your business in the eyes of other social media users.

That is just as beneficial as word of mouth in today’s world. When people see that their friends or people they admire and follow are liking your company’s page, then they are more likely to hit the like button, too! They’re also more likely to look for more information from your website about the services and products you provide.

Then, you will not only be able to get traffic to your website, but you will also be able to grow your relationships on social media platforms like Facebook. It’s a win-win!

Are you having difficulty getting your audience from social media to your company’s website? We can help. Contact the social media gurus at Social Joey today to get started ASAP!