Mother Knows Business and Franchising | Social Joey

“I am convinced that nothing we do is more important than hiring and developing people. At the end of the day, you bet on people, not on strategies.”—Lawrence Bossidy

When you run a company, there are a number of aspects you need to consider, the most important of which is hiring.

You cannot grow and expand your business unless you have the right employees working for you. Especially since at least some of your employees are going to be working closely with your customers, you want to ensure your team has the skill set and passion needed in order to get the job done effectively.

One group of people our team at Social Joey thinks you should consider? Moms. Read on as we tell you why!

Why You Should Hire Moms

Unlike decades ago, becoming a mom doesn’t mean the end of a career. In fact, it can be just the opposite, as women who enter motherhood often end up with a whole new skill set that they can bring to the table when it comes to working within a small business or franchise.

In fact, working moms bring a number of benefits to the table, including:

They Are Socially Savvy & Network Well

According to a recent study by the Working Mother Research Institute, approximately 92% of working moms who have kids under the age of 18 are on social media.

Hence, moms tend to be more socially savvy, since they are on social media more often than not. In addition, because working moms have children at home, they are more apt to be in the know about the latest trends, which can come in handy when trying to reach out and target different generations.

Not only that, but working moms are able to use their social savviness in order to network, which leads us to our next benefit of hiring the working mom…

They are already networking on social media platforms and in person to share knowledge about the best backpacks for their kids, local events for toddlers, ideas for family fun. So, why not put that to work for you and your company?

They Know How to Multitask

Everyone is given 24 hours in a day. Deciding how to use it most effectively is the key part.

With all the items on a working mom’s to-do list, this group of women usually knows how to multitask in an effective manner. That includes knowing the importance of to-do lists and organization, since it’s hard to run a household without it.

This skill will come in handy as she works for your small business and/or franchise, as she is able to know how to prioritize her list and get the job done within the hours devoted to her job.

They Do Their Research

In addition, the working mom also knows the importance of doing her research, as she has probably been doing it since the moment she found out she was pregnant.

At that moment, a carseat became more than just a carseat. It was going to be what kept her child safe while in the car, which means she wants the best quality for the best price—and so her improved ability to research begins.

Now, she can put her researching skills to work for you and your business so that you can receive the best return on your investment!

They Understand Hard Work

If a working mom understands anything, it is the importance of using time wisely—and to the fullest! The working mom does not have time to waste, which means she will not be wasting any time when at work for your small business and/or franchise.

In fact, they know how to use every minute to their advantage.

When you hire working moms, you have someone who is going to work hard and give 100%, especially since that is the type of work ethic they want to instill in their children. Therefore, they are going to want to lead by example and demonstrate the benefits of hard work to their children so that they can grow up to be hardworking, successful adults, too!

They Are Dependable

A working mom understands the importance of being on time and being somewhere when you said you would be there. As a result, you can trust that the working mom is not going to leave you hanging during an important work meeting or not be prepared for a project deadline.

This can help to take some stress off your shoulders as a company owner knowing that the job is getting done and in the best way possible.

However, this might also mean looking at the hours of a working mom differently so that you can be sure you are getting the best work possible from her. Because you want her as focused as possible, you can may want to be flexible with hours, allowing her to fit in her work hours when she will be most effective and available.

Although there might be times that the working mom might need more time off for children’s doctor’s visits and other appointments, it won’t make a difference in the end because you know the hours she is working, she is giving it her all!

Do you need help finding your next franchisee? We can help you find quality candidates on channels that deliver. Contact the social media gurus at Social Joey today to get started ASAP!