Quotes About Marketing & What They Can Teach Us | Social Joey
If you follow us on Facebook, you’ve probably seen us share a marketing quote or two (along with the occasional kangaroo joke) in a beautifully designed image on our feed.
We have a love for quotations—they’re often like bite-sized nuggets of insight. While they aren’t wordy, the words they do contain include lots of messages for marketers and those in the business world.
Let’s take a deep dive into some of the quotes we’ve shared most recently and why we shared them…
“Don’t find customers for your products, find products for your customers.”—Seth Godin
All too often, businesses are guilty of this! You think you have the latest, greatest product or service, so you pitch it to your existing customers or try to put it out in the general marketplace.
But that’s often like putting a square peg into a circle. You need to have a solid understanding of your audience—and then you can create solutions for that audience. It’s a winning strategy.
“Good marketers see consumers as complete human beings with all the dimensions real people have.”—Jonah Sachs
Personas aren’t people! No matter how carefully you sketch out your business’ ideal persona, you have to recognize that people aren’t defined by their demographics.
In order to effectively market your brand, you will need to recognize that we are all individuals, and your approach to marketing has to match.
“If you can’t explain it to a 6-year-old, you don’t know it yourself.”—Albert Einstein
Ooh, ooh, this one’s a biggie! Rolling out a new product or service? Trying to share some expertise with your audience on Facebook or on your blog? Break it down in laymen’s terms, otherwise known as plain language.
It’s totally normal to geek out over your product offering. But if your audience can’t understand what you’re talking about, they’re going to click right past.
“Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”—Beth Comstock
Innovation is the name of the game! If you’ve ever paid attention to marketing or social media marketing more specifically, you will have noticed that it’s always changing.
To meet the needs of real-life people who evolve and change over time, you’ll need to adapt your marketing message, as well as when, how and where you share it.
“Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does.”—Steuart H. Britt
Many businesses tried to cut costs during the pandemic by trimming their marketing budget or even not marketing at all. But that’s never a winning strategy.
In order for customers and potential customers to see your product or service as a need, it has to be front of mind. That means you’ve gotta market it.
“Content marketing is a commitment, not a campaign.”—Jon Buscall
“Content marketing” isn’t a buzzword. When done effectively, it’s the act of creating content that helps guide your customers through the buying process and beyond.
That’s why it isn’t a set-it-and-forget-it project, either. You have to continually commit to creating and revising content as needs, products and customers change.
“You can never go wrong by investing in communities and the human beings within them.”—Pam Moore
When we first start talking with new customers, we emphasize that hyperlocal marketing is where it’s at. But what does that even mean?
It means that your business needs to incorporate strategic local content into your social media marketing posts. You need to engage with and become a part of your community by promoting community events, interacting with others in the neighborhood, and otherwise investing your time and talents.
“Sell-sell-sell sales methods simply do not work on social media.”—Kim Garst
This is another important message! “Hard sell” marketing, where you talk primarily about your business, your brand, and your product is old school. It may work in some scenarios, but it can be very off-putting on social media.
To capture the attention and engagement of your audience, you need to share content with them that’s useful, helpful, and relevant. That means keeping your promotional content to a minimum, sprinkled in with posts related to your expertise but not related to your brand.
“Google is the new corporate homepage.”—Jeremiah Owyang
A carefully cultivated Google listing is more essential today than ever before. The yellow pages are long gone, and now people turn to the web to choose vendors.
You need to ensure your business listing is fully fleshed out, up-to-date, and packed with details. Add content regularly through posts to keep it current.
“The only way to win at content marketing is for the reader to say ‘This was written specifically for me.’”—Jamie Turner
While you can’t personalize your social media posts for every single person who reads them, they should be written with the reader in mind. This means providing useful information that’s also interesting.
It starts with identifying your audience. Once you know whom you’re talking to, you can create posts that are written thoughtfully for that audience, using friendly and conversational wording. Make it look like you’re talking to a friend.
“It is no longer enough to satisfy your customers. You must delight them.”—Philip Kotler
As more people leave the 9-to-5 behind, many of them are opening up new businesses. Standing out in a crowded business landscape requires going above and beyond.
Create products and services that solve a problem customers already have. Then create marketing content that provides them with information about that product or more broadly about their problem. Be of so much use to them that it’s delightful!
“Search engine marketing and search engine optimization are critically important to online businesses. You can spend every penny you have on a website, but it will all be for nothing if nobody knows your site is there.”—Marc Ostrofsky
Are you in the know about SEO? If not, it’s time to brush up on the basics! You can create beautiful website content and blogs, but if no one finds them, you’ve wasted time and energy.
Incorporate basic SEO best practices into your content creation process. Use keywords in a natural way; don’t stuff them into your content. And consider using search-friendly blog formats, too.
Ready to put these marketing insights into action? The Social Joey team is here and ready to help! Get in touch today to learn more.