Social Media Just Wants to Have Fun! | Social Joey
While Cyndi Lauper is right that Girls Just Want to Have Fun, we’re going to spin off from that with a new take—social media just wants to have fun.
If you are feeling as though putting together your company’s social media is more of a chore than a fun thing to do, it’s time for a change. While social media marketing is a key part of any content marketing strategy these days, it definitely shouldn’t be a drag. Let us help you make a change!
Life Is Too Short to Not Have Fun…
…and that is exactly what your target audience is thinking!
Do you really think that your audience is going to want to visit your social media pages if they only contain promotional posts and boring, stale content?
No—which is why you need to infuse your social media content with fun, engaging and purely interesting stuff. In other words, liven it up! That will benefit your audience, and it’ll make your work putting it together a little more enjoyable, too.
Every Heartbeat Belongs to You
So, how can you create content that your audience will want to spend time with? We’ve got some ideas.
First up—it is time to pull at those emotional heartstrings!
Think about it. What commercials on television tend to catch your attention? In many cases, particularly on Super Bowl Sunday, our attention goes to those ads that really tug at our emotions.
So, do the same with your social media content. How do you do that, you ask?
For starters, you want to build a brand persona that your target audience can identify with. You want your target audience to feel as though they are investing in a best friend—someone that they could see themselves hanging out with. Therefore, it is important for your brand to find its voice and humanize it.
In addition, you want to use your words wisely. There are words in the English language that reach our emotions more than others. It all really goes back to those five words you learned back in school:
Words tied to those five themes help to trigger an emotional response from your audience—and, as a result, can drive traffic and increase engagement on your social media platforms.
Step Outside the (Social Media) Box
Life is either a daring adventure or nothing at all.―Helen Keller, The Open Door
You cannot be afraid to take risks! That’s true in life—and in marketing.
If you let your fear hold you back, then you will never know what is on the other side of that fear. It could be the ticket to taking your business to the next level.
If you sound just like your competition or your post sounds like every other one out there, why is your target audience going to keep coming back?
They have already heard it before. Your target audience is looking for something new…something exciting…something fun!
So, start mixing things up! One key component of a good social media strategy is incorporating variety.
This is where the power of video really comes into play. There are so many companies out there that are still hesitant to use this concept as part of their social media strategy.
However, we are almost getting to the point where we cannot live without it, as customers are wanting to see and hear from the company that is trying to get them on board with their products and/or services.
Whether you share quick how-to guides, a look behind the scenes or answers to common questions, video is one of the best ways to really gain trust and build relationships with your target audience.
And these videos don’t have to be one-sided. Use Facebook Live and other similar style live videos to elicit your audience’s reaction and questions in real-time. In this way, your videos become a conversation, allowing you to really tap into what your customers and potential customers are thinking and doing.
Memes, infographics and other engaging visual content are also ways to keep your audience entertained and coming back for more info.
Getting get the visuals just right is key. While words are important, the right visuals can really make an impact on your target audience.
Did you know, for example, that a post on Facebook will have at least twice as much engagement when an image is involved? Also, your target audience is 55% more likely to remember the piece of content you posted when a visual aid is included.
Are You Participating, Too?
Do you really want to have a party all by yourself? No! You want to be the life of the party with everyone else around. So, how do you become the life of the party on social media to where everyone else wants to join in?
Let’s return to the concept of live video.
Are you throwing an event or participating in a local walk? Then, your audience needs to be there—or at least wants to be there! So let them see behind the scenes and get them involved.
You can also use these videos to show how your products can be used or services can benefit customers. Elicit true FOMO by featuring actual customers taking advantage of what you offer…and then offer your audience the chance to take the leap, too. That’s a definite way to win over some new customers!
Are you ready to have some fun? Let our Social Joey team infuse your social media content with some life! Reach out to us today to get started.