Raise your hand if you’ve laughed at a meme on social media today. 🙋🏼‍♀️ Odds are, your answer is yes. And if you haven’t looked and laughed at one today, you probably did in the last few days. Memes have been around for a while, but there is no doubt that they are capturing our attention more these days—and giving us some much-needed laughs. Is it possible to capture that energy for your marketing efforts? Read on →

School districts across the country will be headed “back to school” in the next few weeks. In comparison with past years, what that looks like for students, parents and teachers will be very different. If we’ve learned anything this year, it’s that pivoting is sometimes necessary to continue on a successful path. That’s true whether we’re talking about our personal lives, parenting or the work we do. And that’s definitely true of this year’s back-to-school season! Read on →

How’s it going? As more and more businesses across the country reopen and we start to carve out a new normal, how are things going for your business? Let’s face it: COVID-19 has caused—and will continue to cause—us to pivot and change course more often than we’d like to think about. That applies to everything from our physical stores to our marketing! If you’re taking a thoughtful look at your marketing efforts these days, you aren’t alone. Read on →

The first six months of 2020 have been interesting, to say the least. We’ve seen unprecedented change and upheaval due to the COVID-19 pandemic and its effects on the economy, and now we’re beginning to navigate a new normal. Part of that new normal is a positive for social media marketing—people are spending more time on social media, so potentially more time engaging with your content and your brand. Read on →

There’s no doubt that we’re in a different place and situation than we were just a couple months ago. Our last two blogs honed in on that fact—there are lessons to be learned from COVID-19 and now’s the time to reconsider your strategy moving forward. Whether you’ve taken the time to sit down and revisit your marketing strategy for the rest of 2020 yet or not, we have some additional guidance and tips for you! Read on →

We haven’t cleared the hurdles of COVID-19 quite yet, but we’re beginning to see the light at the end of the tunnel, so to speak. Businesses and franchises across the country are beginning to reopen, and we’re all working from a new playbook. In our most recent blog, we talked about some lessons we’ve learned during the COVID-19 pandemic. But for many of us, the challenge now is determining how to put those lessons into action as we begin business again. Read on →

In the days and weeks to come, businesses and franchises across the country will be returning to work and getting back to “normal.” But is returning to normal really realistic—or desired? The reality is that we will emerge from the COVID-19 pandemic and stay-at-home orders with a new normal. What we knew and the environment we operated in before may not be the best way to operate moving forward. Read on →

This saying has never been more true—“laughter is the best medicine.” And let’s face it, we could all use more laughter nowadays with everything going on in the world. Fortunately, your brand has the opportunity to be a positive force in the world today, bringing laughter, joy and fun to your target audience through your social media marketing efforts. What better time than now to use “the force” in order to breathe some life into your brand? Read on →

“The strength of a family, like the strength of an army, is in its loyalty to each other.”—Mario Puzo This quote can also ring especially true when it comes to your company and your customers. When you are first growing your brand, you are thinking about how you can reach as many people as possible and build a following and customer base. As your business grows and the months and years go by, you begin to realize even more how important your regular customers are—and then your focus might become not just reaching a certain target audience but also growing your loyalty base. Read on →

We know—what we’re facing right now as a country, as individuals and as businesses can leave us feeling unsteady and uncertain. For businesses and franchises alike, it may mean a disruption to your normal operations and a retooling of your strategies. But we encourage you to stay the course! We will come out on the other side—and your business will thank you for the efforts you put in now. Read on →