Chances are that by now, especially if you are a millennial, you have at some point experienced FOMO, also known as “Fear of Missing Out.” Not sure what that even means? It’s just what it sounds like—it means you see someone else enjoying something you’d like and you don’t want to miss out. It’s a powerful feeling, and it drives many of our actions. Now, can you imagine if you created that kind of response from your target audience on social media? Read on →

Did you know that there are more than 261 million Twitter users in the world? Out of that number, approximately 79% of the Twitter accounts are from users in the United States. If you are not currently marketing your business on Twitter, what are you waiting for? Our social media gurus at Social Joey are here to help you spread your wings and fly high on Twitter! Why You Should Be on Twitter? Read on →

While Cyndi Lauper is right that Girls Just Want to Have Fun, we’re going to spin off from that with a new take—social media just wants to have fun. If you are feeling as though putting together your company’s social media is more of a chore than a fun thing to do, it’s time for a change. While social media marketing is a key part of any content marketing strategy these days, it definitely shouldn’t be a drag. Read on →

As you have probably realized by now, social media is a very important—and necessary—part of your business. When you use social media, you want to make sure you are not only publishing content consistently, but also that the content is consistent with your brand! After all, the point is to drive people to your business. And if your social media strategy doesn’t align with your brand, how are you going to get the leads you want to grow your business? Read on →

According to an article in the Washington Post, there are more than 321 million monthly users on Twitter. That means there are a ton of opportunities to market your small business. While social media platforms like Facebook and LinkedIn are great in their own right, there is something about marketing your small business on Twitter. But like every other platform, Twitter is unique—and it requires a unique mindset and strategy. Read on →

The great Yoda once said, Try? There is no try. You must do. How are you doing when it comes to your social media presence? Are you currently living on the Death Star? Or is your business ready to go light speed ahead when it comes to your marketing goals? Our team over at Social Joey is ready to be the Yoda and Obi-Wan Kenobi to your Luke Skywalker when it comes to giving you the tools you need to reach your social media marketing goals and get the best return on your investment possible. Read on →

We now return to your regularly scheduled programming. We are back! Did you think we would leave you hanging until next season? Don’t worry. We aren’t evil like those Game of Thrones producers—come on, already! It has been years now! While we are still waiting for that cliffhanger to reappear, let’s continue our conversation from our last blog about what our favorite TV shows can teach us about social media. Read on →

“Life is like a very long TV show, without a remote control.”—Unknown Have you ever watched TV thinking, “This is my life.” Nowadays, you might be seeing more of your “life” playing out on social media rather than TV—but the same still holds true for both. TV and social media are very entertaining, and they both reach an audience on a personal level. So what messages can we glean from an evening in front of the TV? Read on →

When it comes to social media, businesses have a powerful tool at their fingertips. However, social media cannot be something that’s just done on a whim! While posts might seem to be written at random, there should be a strong social media strategy in place when it comes to what you place on your various social media platforms and when. And that strategy isn’t something you set once and then never revisit, either. Read on →

Dear Reader, It’s 2019 and chances are if you’re a business owner, franchisor or franchisee—or you’re just generally trying to make a dime—you’re trying to figure out how to get your slice of the “millennial pie.” We have good news and bad news: You’re not alone and there’s good reason. As of 2018, millennials have the most spending power of any generation. And this buying power isn’t going away any time soon: According to a recent study, millennials will make up 75% of the workforce by 2025. Read on →