As social media marketers, we can tell you all about the benefits of social media marketing. You’re meeting your audience where they are—on social media, obviously! You’re able to share details and insights about your product and services that pop up right in their newsfeed sometimes. Your customer service team can quickly engage with customers and potential customers through social media posts and direct messages. You can use databases of information to direct your posts to those who align with your mission and fit your target persona. Read on →

Did you take a peek at our first blog of the year, published a couple of weeks ago? For that blog, we took a look back through the blogs our Social Joey team published in 2021. It was a lot of fun to review what we’d written about, seeing how trends and tips changed throughout the year. And we quickly discovered that we couldn’t pack a recap of all of 2021’s blogs into a single blog—there was way too much to talk about! Read on →

Whether you were more than ready to send 2021 packing or feeling immensely blessed by the year that was, odds are that you took a few minutes as the year drew to a close to reflect. That’s pretty normal—most of us pause to think about what happened in one year as we move forward into another one. Well, here at Social Joey, we’re doing that, too! In particular, we’re pausing to take a look back at all the blogs we sent out into the world in 2021. Read on →

It’s nearly impossible to do a Google search these days for the word “marketing” and not see multiple articles related to best practices for marketing to a specific generation. Even as recently as a decade ago, marketing was simply marketing. You had a defined audience, but you didn’t pay an incredible amount of attention to generational specifics Today’s marketing landscape is a different world. “Generational marketing” is everywhere, and supposedly, businesses that use it are more successful than those that don’t. Read on →

Believe it or not, Christmas is less than a month away! It seems like 2021 began only a week or two ago—certainly not months and months ago. If you’re reading this blog, chances are you’re working to set your business up for holiday shopping success. Even if your business or franchise sells a service rather than a product, this is still a crazy, busy time of year. Your to-do list may feel like it’s pages long – and shopping for holiday gifts is probably on that list. Read on →

When you think about big-name businesses in the United States (and for that matter, the world), Disney probably comes to mind. After all, not only does the company operate some of the most visited theme parks in the world, but they’re also involved in many other parts of life, including television entertainment and even sports coverage on ESPN. For this blog, we’d like to focus in on what Disney is doing in the theme park space—and how that can translate into operational success for your own business or franchise. Read on →

As we all know, 2021 has been anything but a “business as usual” type of year for several reasons. With supply chain shortages, plenty of delays, and a business climate that has been anything but average, there is a lot of buzz about what the holiday shopping season will look like this year—and for good reason. Though we are all likely sick of the word, “unprecedented” is a great way to describe the predictions for this year’s holiday season. Read on →

Halloween is right around the corner, and there is so much to love about this unique holiday! Whether you are #TeamCandyCorn (which we are proud members of) or celebrate by watching the scariest movies around, there is so much fun to be had while you get in the Halloween spirit—and this year especially, all signs point to people getting into the spirit big time. In 2021, consumers’ Halloween spending is projected to hit an all-time high of $10. Read on →

Crafting a marketing strategy can be challenging. It requires a good bit of research, both into general trends in marketing and into your specific audience. So it only makes sense that you’d want to “set it and forget it,” right? Wrong! Your marketing strategy should be living and breathing—it needs to evolve regularly if it’s going to drive customers to your business or franchise. In fact, it’s a good idea to regularly review your strategy, ensuring it’s keeping up with the times and meets your current needs. Read on →

Dr. Seuss had it right—“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Here at Social Joey, no matter what role we’re in, we’re all creatives. Our creativity may be in the realm of words, images or marketing, but the bottom line is: Creativity is at the heart of everything we do. How do we stay on our A-game? Read on →