It’s nearly impossible to do a Google search these days for the word “marketing” and not see multiple articles related to best practices for marketing to a specific generation. Even as recently as a decade ago, marketing was simply marketing. You had a defined audience, but you didn’t pay an incredible amount of attention to generational specifics Today’s marketing landscape is a different world. “Generational marketing” is everywhere, and supposedly, businesses that use it are more successful than those that don’t. Read on →

Believe it or not, Christmas is less than a month away! It seems like 2021 began only a week or two ago—certainly not months and months ago. If you’re reading this blog, chances are you’re working to set your business up for holiday shopping success. Even if your business or franchise sells a service rather than a product, this is still a crazy, busy time of year. Your to-do list may feel like it’s pages long – and shopping for holiday gifts is probably on that list. Read on →

When you think about big-name businesses in the United States (and for that matter, the world), Disney probably comes to mind. After all, not only does the company operate some of the most visited theme parks in the world, but they’re also involved in many other parts of life, including television entertainment and even sports coverage on ESPN. For this blog, we’d like to focus in on what Disney is doing in the theme park space—and how that can translate into operational success for your own business or franchise. Read on →

As we all know, 2021 has been anything but a “business as usual” type of year for several reasons. With supply chain shortages, plenty of delays, and a business climate that has been anything but average, there is a lot of buzz about what the holiday shopping season will look like this year—and for good reason. Though we are all likely sick of the word, “unprecedented” is a great way to describe the predictions for this year’s holiday season. Read on →

Halloween is right around the corner, and there is so much to love about this unique holiday! Whether you are #TeamCandyCorn (which we are proud members of) or celebrate by watching the scariest movies around, there is so much fun to be had while you get in the Halloween spirit—and this year especially, all signs point to people getting into the spirit big time. In 2021, consumers’ Halloween spending is projected to hit an all-time high of $10. Read on →

Crafting a marketing strategy can be challenging. It requires a good bit of research, both into general trends in marketing and into your specific audience. So it only makes sense that you’d want to “set it and forget it,” right? Wrong! Your marketing strategy should be living and breathing—it needs to evolve regularly if it’s going to drive customers to your business or franchise. In fact, it’s a good idea to regularly review your strategy, ensuring it’s keeping up with the times and meets your current needs. Read on →

Dr. Seuss had it right—“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.” Here at Social Joey, no matter what role we’re in, we’re all creatives. Our creativity may be in the realm of words, images or marketing, but the bottom line is: Creativity is at the heart of everything we do. How do we stay on our A-game? Read on →

We’re not quite sure how it happened, but September has arrived. If you’re like us, it feels like the year started a few days ago—or at least as if summer did! While we haven’t reached the official end of summer, which comes later this month, the summer “break” has come to an end. Schools in many parts of the country, including where we’re headquartered in Tennessee, have been back in session for nearly a month now. Read on →

The saying is that the only thing constant is change. In the world of marketing, that’s definitely true. Marketers are constantly needing to evolve and make adjustments to stay in front of their customers and potential customers. That’s why you can usually type in “trends in marketing” on Google and come up with a bazillion hits. It’s all well and good to read about current trends. How are you supposed to know whether a trend is worth spending time on or whether you should stick to tried-and-true methods? Read on →

Whether you consider yourself a creative person or simply need to create content every now and again, we all have days where finding our creative mojo is like pulling teeth! If you’re only an occasional content creator, find solace in the fact that this phenomenon happens even to those of us who spend most days elbow-deep in this work. It’s like an advanced form of writer’s block. But even when you simply aren’t feeling it, the work still has to be done. Read on →