It’s pretty crazy when you think about it. It’s been just over one year since the COVID-19 pandemic was declared—and chaos began. Since then, we’ve weathered personal and business-related storms and all kinds of challenges. Most of us stayed “safer at home” for at least a month last year… and many of us still spend more time at home than before. But there’s hope on the horizon! There are multiple COVID-19 vaccines approved by the FDA and being distributed to people across the country. Read on →

There’s no doubt about it—we know social media. That’s why so many people come to us when they have questions about how social media works and how to get the best results. Believe it or not, the question in our headline is one of the most common questions we get. That’s because many of us are naturally curious about how and why it seems like Facebook is inside our heads and knows our next moves before we do! Read on →

It’s been nearly a year since the entire country essentially hit “pause.” In mid-March 2020, what we thought of as our normal lives changed—and a year later, we’re still picking up the pieces! If your business or franchise navigated the craziness of 2020 and is still kicking, consider this a round of applause! You showed strength you may not have known you had, and likely pivoted in ways you didn’t know were possible. Read on →

Odds are, if you’re operating a franchise or another small business, you have a Facebook page. Why do we say that? Well, the numbers show it’s true. More than 80 billion small businesses in the world had a Facebook page as of last May. That’s a whole lot of businesses! And they’re on Facebook for good reason. As the top social media platform, Facebook has more than 1.73 billion users every day. Read on →

Even a few years ago, the acronym “SEO” was relatively unknown, especially for those who aren’t in marketing. But it’s OK to admit it: Even today, with SEO used in nearly everyday lingo, the term can be intimidating. Unless you’re involved in the ins-and-outs of content creation daily, referencing SEO may leave you with more questions than answers. But don’t worry—we’re going to take some time today to share some basics! Read on →

Odds are that you’re marketing your franchise on the “traditional” social media networks. You may have an in-depth strategy in place to catch the attention of consumers on social media platforms including Facebook, Twitter, and even Instagram. But are you using social media effectively for franchise development? While we often think of social media as a lighter, easier way to engage with a consumer audience, the truth is that it can be an effective B2B marketing tool, too. Read on →

Welcome to January…and a brand-new year! We don’t know about you, but we’re grateful to put 2020 behind us. As we step into the new year, there’s really no better time than now to step up your marketing game. In today’s world, that means digital marketing—capturing the attention of your audience online. While 2020 had many less-than-pleasant outcomes, it also led more people to spend more time engaging with brands online. Read on →

Can you believe 2021 is coming up so quickly? If you’re reading this, we’re at least midway through December…meaning the new year is literally days away. While most of us would like to put 2020 in our rearview mirror, even the most challenging year has lessons for us! That’s definitely been the case this year, which has been packed with challenges and lessons alike. Before we leap into the new year, our Social Joey team wants to take a few minutes to reflect back on the year that was—and every single thing it taught us about marketing. Read on →

If you’re reading this, it’s Dec. 1 or later. What does that mean? It means it’s prime-time holiday movie-watching time! Let’s be real, though: Some of us Hallmark Channel aficionados have been watching holiday movies for months now. Whether that perfectly describes you or you’re just now queueing up the seasonal movie selections, we declare that the festive season is officially here. Why are we writing about holiday movies on a marketing blog? Read on →

We talk a lot about words. That’s probably pretty natural for a social media marketing company, right? But when it comes to an effective marketing message, your images can be every bit as important as your words. They don’t say that a “picture’s worth a thousand words” for nothing, after all! That’s why we wanted to devote this blog to pointers on how you can ensure your imagery is hitting the mark. Read on →